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Unilever was honored in January 2024 at the ESNS and the European Festival Awards as the best Brand Activation Campaign in Europe. Swiftly outshining numerous competitors, this campaign showcased excellence in both creativity and technical execution. The outstanding collaboration among all creative and technical parties involved was recognized, and we express our gratitude for the fantastic partnership.
Concept & Design
Our team has dedicated substantial efforts, progressing from simple 2D drawings to intricate 3D animations.
The conception and development of this project took several days, leading us to the point where we could initiate the production phase and implement all technical elements with precision.
Final Product
At numerous festivals across Germany, we fully activated this campaign, creating a noticeable impact. The substantial booth, as well as the distinctive look of the festival stand, quickly captured attention and drew in hundreds of visitors daily. To quote the organizer of the Hype Festival with more detail: "I have never seen anything like this before!"
On average, we produced about 50 videos per day, with an average of 3-4 individuals in front of the camera. This amounted to up to 600 different guests during a festival weekend, all leaving the festival booth with smiles on their faces.
Final Result
Over 350 produced viral videos and millions of views.
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